Branding
YARI
01. Introduction
The Roadmap
The process of rebranding Yari can be divided into the following stages:
Clarify brand purpose
Begin by outlining the main goal of the brand and how it relates to the intended audience's needs.
Conduct market research
Conduct a thorough analysis of the target market's preferences, challenges, and behaviors to inform the brand's strategy.
Developing Identity
Create a unique brand identity that includes friendly visual elements such as a logo that reflects your style and colors that resonate with your vibe.
Crafting messaging
Track and assess the branding strategy's success using metrics like brand awareness, engagement, and loyalty, and adjust as needed.
Implementation
Put the branding strategy into action by crafting a full brand toolkit and rolling it out across social media and ads.
Evaluation
Regularly check how your branding is doing with metrics like brand recognition, engagement, and loyalty. Adjust as required.
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02. USER EXPERIENCE
Our team conducted extensive research to gain insights into Yari's target audience, their preferences, and the competition. We analyzed the company's services and identified its core values, vision, and mission. Based on our research, we designed a logo that was simple, timeless, and versatile. We focused on creating a logo that would be easily recognizable and would reflect the company's vision of bringing joy to its customers. We also considered the various sectors in which Yari operates and created a logo that would be applicable to all of them.
03. USER Interface
We created a comprehensive branding strategy that included guidelines for the use of the logo, typography, color palette, and imagery. We made sure that the logo would be usable in both print and digital formats, and designed it in a way that would be scalable and adaptable to various sizes and formats. We also designed templates for business cards, letterheads, and other marketing collateral, ensuring consistency in all Yari's branding materials.
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04. Conclusion
Our team successfully created a new logo and branding strategy for Yari, which reflected the company's vision and values. The new logo was simple, timeless, and versatile, making it easily recognizable across all Yari's sectors. The comprehensive branding guidelines ensured consistency in all Yari's branding materials, establishing a strong brand identity for the company. Overall, the new logo and branding strategy have helped Yari establish itself as a trusted player across various sectors, while also reflecting its commitment to bringing joy to its customers.
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