Branding
Teetra, USA
01. Introduction
Teetra is a online art marketplace that uses blockchain technology to connect art lovers with local artists and galleries. As an ambitious startup looking to change the traditional art world. The founder approached to us to formulate a brand strategy and visual identity that would captivate their forward-looking platform's audience: art buyers who prioritize qualities like openness, safety, and the spirit of exploration.
The Roadmap
Building a strong brand involves moving through defined stages
Clarify brand purpose
Begin by outlining the main goal of the brand and how it relates to the intended audience's needs.
Conduct market research
Conduct a thorough analysis of the target market's preferences, challenges, and behaviors to inform the brand's strategy.
Developing Identity
Create a unique brand identity that includes friendly visual elements such as a logo that reflects your style and colors that resonate with your vibe.
Crafting messaging
Track and assess the branding strategy's success using metrics like brand awareness, engagement, and loyalty, and adjust as needed.
Implementation
Put the branding strategy into action by crafting a full brand toolkit and rolling it out across social media and ads.
Evaluation
Regularly check how your branding is doing with metrics like brand recognition, engagement, and loyalty. Adjust as required.
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02. USER EXPERIENCE
Our research showed that the typical Teetra user wants a clean, clutter-free interface to showcase the art, easy navigation and interactions for smooth browsing, explanations of how blockchain enhances safety and trust in transactions, and tools to learn about new artists and styles. With this ideal user experience in mind, our team worked to bring the Teetra brand to life visually and experientially.
03. USER Interface
Our designers crafted a unique logo mark with an abstract 'T' symbol to represent the fusion of art and technology. An appealing brand color of purple was chosen to reflect artistic tones. Unique page layouts were developed to share Teetra's modern, tech-focused approach. Custom icons and images were designed to add personality to the platform. These thoughtful UI design choices aim to make Teetra feel welcoming and build confidence with first-time users.
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04. Conclusion
The branding work executed for Teetra shows the brand as an innovative leader in moving the art world into the digital era. Their visual identity and user experience design now reflect Teetra's core values of openness, discovery, and trust. The result is a smooth, educational, community-focused environment where art enthusiasts can collect one-of-a-kind new and established works.
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