Photography
Air Breath
01. Client Profile
Malebas, a widely recognized shoe brand cherished across the globe, had an exciting plan in mind. They aimed to introduce a fresh collection of shoes that not only looked stylish but also promised exceptional comfort. They entrusted us with the task of handling the product photoshoot. Their request was for the images to vividly capture the shoes' aesthetic appeal while showcasing their comfort during wear. Our team enthusiastically embraced the responsibility of capturing the genuine essence of Malebas through these images. This partnership celebrated the fusion of Malebas' esteemed reputation and Peacock India's creative prowess. The challenge revolved around conveying the brand's core values through compelling visuals that resonated with style and comfort.
The Roadmap
Establishing photography presence requires following a defined roadmap
Understand Target Audience
Research the demographics, interests, and needs of the ideal client base. These insights inform creative decisions.
Set Clear Goals
Define specific objectives the photography experience aims to achieve for clients.
Conduct Industry Research
Analyze photography trends and best practices through comprehensive research. Apply findings to inform strategy.
Design Visual Identity
Create an immersive visual identity and photo gallery interface to make photography engaging and distinctive.
Iterate Based on Feedback
Gather client feedback consistently to refine and innovate the photography experience.
Develop Marketing Strategy
Craft a strategic promotion plan with compelling messaging distributed through effective photography marketing channels.
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02. Challenges
We faced some important challenges during this project. We needed to display the shoes as both inspiring and genuine, while also making sure to emphasize the light and breathable materials they're made of. Since Malebas is a well-known brand, it was crucial to keep everything in line with their usual style and image.
03. Solution
Our team of creative minds came up with a bunch of lifestyle photo ideas. These photos would show the shoes in normal, everyday situations while also making them look really stylish and high-quality. We thought about what kinds of things to put in the photos and how to arrange them to make the shoes look comfortable and light. When it came to actually taking the pictures, we used natural sunlight, added some subtle branding touches, and thought carefully about how everything looked in the pictures. This made the photos really interesting to look at. The cool part was that the pictures combined Malebas' classy style with the super comfortable and light feel of their new shoe designs.
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04. Results
The end visual assets received positive reviews from the client. The images strongly resonated with Malebas' target demographic, emphasizing both style and comfort. Within the first 2 months of the new line launching with our lifestyle photography, Malebas saw a 21% increase in sales, exceeding expectations. The images were widely used across Malebas' marketing channels, driving engagement and interest in the new product line.
05. Conclusion
Overall, this project exemplified our team's ability to translate branding strategy into impactful photography that moves audiences and drives business results. Our collaboration with Malebas produced outstanding visual assets that spoke to their customers and elevated the new line in-market.
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