Branding
GLOFI
01. Introduction
The Roadmap
The process of rebranding Glofi can be divided into the following stages:
Clarify brand purpose
Begin by outlining the main goal of the brand and how it relates to the intended audience's needs.
Conduct market research
Conduct a thorough analysis of the target market's preferences, challenges, and behaviors to inform the brand's strategy.
Developing Identity
Create a unique brand identity that includes friendly visual elements such as a logo that reflects your style and colors that resonate with your vibe.
Crafting messaging
Track and assess the branding strategy's success using metrics like brand awareness, engagement, and loyalty, and adjust as needed.
Implementation
Put the branding strategy into action by crafting a full brand toolkit and rolling it out across social media and ads.
Evaluation
Regularly check how your branding is doing with metrics like brand recognition, engagement, and loyalty. Adjust as required.
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02. USER EXPERIENCE
Our main goal was understanding what aspiring international students needed. Through research and multiple user interviews, we found they wanted simple and reachable support, trustworthy advisors, and reliable guidance. We transformed these insights into a user experience based on expertise, personalisation, and community. GLOFI's brand now stands for approachability, transparency, and student advocacy.
03. USER Interface
With a clear vision for the ideal user experience, a visual identity and user interface was developed that brought this to life. Key elements included: Vibrant blue, engaging color and illustrations reflecting global diversity, Clean, intuitive navigation and layouts. Thoughtful UX writing focused on guiding students step-by-step. Relatable and inclusive visuals of real students abroad. By prioritising users in design choices, an user interface was created that feels trustworthy, vibrant, and human.
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04. Conclusion
Through strategic branding research and user-centric design, a differentiated identity and experience for GLOFI was designed and crafted that fills a gap in the overseas education space. Early results show the brand resonating with students and differentiating GLOFI as a supportive, personalised guide for navigating international studies. This lays a strong foundation for GLOFI's future growth and impact on global education seekers.
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