Branding

GLOFI

01. Introduction

Picture a bustling world of international education, where GLOFI, a spirited newcomer, emerges with a clear mission: to be the guiding star for students embarking on study-abroad escapades. Now, add a touch of excitement as GLOFI partners with our friendly agency, Peacock India, in a creative collaboration that promises something extraordinary. Together, we embarked on a mission to craft a one-of-a-kind brand identity that captures GLOFI's promise of being a trustworthy friend, simplifying global education journeys, and unlocking exciting global avenues. Get ready to unfold a tale that's as vibrant as a peacock's feathers—colorful, inviting, and full of surprises!

The Roadmap

The process of rebranding Glofi can be divided into the following stages:

Clarify brand purpose

Begin by outlining the main goal of the brand and how it relates to the intended audience's needs.

Conduct market research

Conduct a thorough analysis of the target market's preferences, challenges, and behaviors to inform the brand's strategy.

Developing Identity

Create a unique brand identity that includes friendly visual elements such as a logo that reflects your style and colors that resonate with your vibe.

Crafting messaging

Track and assess the branding strategy's success using metrics like brand awareness, engagement, and loyalty, and adjust as needed.

Implementation

Put the branding strategy into action by crafting a full brand toolkit and rolling it out across social media and ads.

Evaluation

Regularly check how your branding is doing with metrics like brand recognition, engagement, and loyalty. Adjust as required.

02. USER EXPERIENCE

Our main goal was understanding what aspiring international students needed. Through research and multiple user interviews, we found they wanted simple and reachable support, trustworthy advisors, and reliable guidance. We transformed these insights into a user experience based on expertise, personalisation, and community. GLOFI's brand now stands for approachability, transparency, and student advocacy.

03. USER Interface

With a clear vision for the ideal user experience, a visual identity and user interface was developed that brought this to life. Key elements included: Vibrant blue, engaging color and illustrations reflecting global diversity, Clean, intuitive navigation and layouts. Thoughtful UX writing focused on guiding students step-by-step. Relatable and inclusive visuals of real students abroad. By prioritising users in design choices, an user interface was created that feels trustworthy, vibrant, and human.

04. Conclusion

Through strategic branding research and user-centric design, a differentiated identity and experience for GLOFI was designed and crafted that fills a gap in the overseas education space. Early results show the brand resonating with students and differentiating GLOFI as a supportive, personalised guide for navigating international studies. This lays a strong foundation for GLOFI's future growth and impact on global education seekers.