In the world of education, eduTinker emerged as a leading brand with a mission to assist students in their academic journey. However, they encountered a challenge: low platform usage due to complexities of user navigation and experience. This is where Peacock India stepped in. Collaboratively, we redefined eduTinker's interface, transforming it into a user-friendly solution. This partnership simplified school management, creating a more engaging experience for students, teachers, and principal alike.
The UX/UI design process for eduTinker is divided into four stages:
Conduct user research to understand the target users, their needs, behaviors, and pain points. Methods include surveys, interviews, observation, and looking at analytics.
Create low-fidelity wireframes to outline the layout, interface elements, content, and user flow. Wireframes focus on function over aesthetics.
Build interactive prototypes to simulate the user experience. Conduct usability testing to identify issues and refine the design based on user feedback. Iterate until ready to develop.
Develop the visual language and aesthetic through color, typography, imagery, iconography, animation, and microinteractions. Create high-fidelity mockups.
Conduct usability testing with real users to gather feedback on the prototype's functionality and user experience.
Analyze user feedback, identify pain points, and refine the design accordingly. Iterate through design and development cycles to enhance the product's quality.
We started by conducting in-depth user research to uncover pain points. Interviews and observations with all the key user groups revealed widespread issues: difficulty accessing features, confusing navigation, lack of communication capabilities, and an overwhelming interface. It became clear that eduTinker needed greater simplicity, efficiency, and connectivity.
With a stellar UX direction in place, our UX team brought this to life visually through a web development process focused on usability and aesthetics. We implemented clean, modern aesthetics, easy-to-use navigation, readable typography, and thoughtful interactions and animations. Through prototyping and testing, we refined the UI extensively to create a delightful, seamless, and uncluttered experience.
The end result exceeds the goals for this redesign project. Driven by a human-centered process and insights from real users, we transformed eduTinker into an intuitive platform that enables efficiency, communication, and widespread adoption. Client feedback confirms we delivered an exceptionally easy-to-use product that will drive continued success and growth.
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